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Moats and Competitive Advantage: How Great Businesses Stay Great

Learn the major types of moats, how to spot them in numbers and narratives, and what can erode them.

Business Analysis Team
10 min read
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Moats and Competitive Advantage

A moat is a durable advantage that helps a company defend profits over time.

Common Moat Types

Network Effects

The product gets better as more people use it.

Switching Costs

Customers find it painful or risky to change providers.

Brand

Customers pay more for trust or status.

Cost Advantage

Scale, process, or technology lets the company produce cheaper.

Regulatory/Legal

Licenses, approvals, or patents limit competition.

How Moats Show Up in Financials

  • Strong and stable gross margins
  • Persistent returns on capital
  • Pricing power during inflation

Moat Erosion

Watch for:

  1. Margin compression
  2. Slowing growth in core segments
  3. Rising customer acquisition costs

Summary

Great companies are often defined by what competitors can’t easily copy. Identify the moat, then look for evidence it’s holding.